Mack Daddy Branding

Why did companies pay J. Walter Thompson, over $140,000.00 to work for 1 day with Dr. Mack...

IMAGINE working DIRECTLY with
Dr. Ben Mack

Branding is about making more money...
You need a brand that commands a premium price. You need a brand that scales up as your business grows. You need to know that what you say today is making you money today and making you more money tomorrow, and engineered to make you even more money the day after that. Watch the video above.

Life With A Mask...

I'm excited, honored & tickled by the lyrics of Erkki Muhonen

...or Poker Without Cards.
thank you Erkki

Free Time

I give a lot away for free... And, my time is my own. Mocking me for stepping away appears childish to me. When in the course of business events IT BECOMES necessary for one person to prioritize their time investment with others and to assume among the powers of the earth, the separate and equal station to which the Laws of Nature and of Nature's God entitle them, a decent respect to the opinions of mankind may suggest that they might declare the causes which impel them to the separation...

I hold these truths to be self-evident...
1) All people are born genius, and the process of living de-geniuses us all;
2) Whether you choose Free Will or Pre-Determinism, both are perceptions with unerring internal consistency; Similarly,
3) Seeing the world as "perfect" or "imperfect" is a choice;
4) What we focus on expands.

Some say we are endowed by our Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness. However, my experience is that these "Rights" are alienable, repeatedly demonstrated by armed hegemonic forces. To increase the likelihood of the greatest number of humans to experience these Rights, an experiment was instituted among Men in what they called these United States, deriving their just powers from the consent of the governed. This experiment is approaching a phase of transition because it is yet to be determined whether human equality and economic freedom can coexist.

Whenever any request for my attention becomes destructive to these ends, I have the right to disolve my involvement, and to institute new parameters for engagement, what seems most likely to effect my Safety and Happiness. Dear Discordians, using "is" in relation to my techniques as ponzi schemes, followed by a reference to RAW, Robert Anton Wilson, feels oddly non-ePrime, devoid of Maybe Logic and lacking of GOOD ENERGY. Since what I focus on expands, I prefer not to place myself in hostile environments when I don't see a big enuf reason to stay. I'm just sayin'
99 Red Balloons

Good Energy is potential realized...

Chuck Pennington and I have been meeting with the wonderful community of people at Albany State University about 09/09/09 "Good Energy Day" and the official kick off of the Good Energy Movement....

What follows is the definition of Good Energy Day as written by Nyota and Cindy over at ASU. This is so cool. I love the way they phrased it. Check it out...

At Albany State University, we believe in realizing potential... We do this on a daily basis with our students.

On Sept. 9, 2009 (9/9/09), we'll also realize the potential of all humans to care about each another through Good Energy Day.

So what is "good energy" anyway? Some describe "good energy" as a general joy and generosity toward other people. Others describe it as a spiritual awareness of the benevolence in all people. One thing is for certain, all people are connected. How well we relate to each other and work together determine our "good energy." The more we're aware of "good energy," the more we can promote and encourage it.

At Albany State University, we're ready to break free from the daily grind and step into a new day. We want to promote good energy - that force that runs through all of us connecting us to each and to our planet. It's that love that all people share and express through kindness, generosity and love of our neighbors. It's the love we demonstrate through choosing renewable fuel sources, obtaining clean drinking water for all and making sure the earth is a home for generations to come. Good energy is about respect, conservation, innovation, sharing and caring.

Good Energy Day will be the day to celebrate the perseverance and kindness of the human spirit. It will be a time to share smiles and laughs, common interests and dreams at a place where potential is realized daily.

So join with us hand-in-hand as we take a new look at what it means to be human and what it means to have good energy. <=CLICK there to get involved on Twitter.

Brain Rule #5 "Repeat To Remember"

Bridging the need/do gap...

There is no 1 right way to do Magic...

This blog post is inspired by many and specifically attributed to three sources noted at the end of this post...

My journey into Entrepreneurialism has been an inquiry into CONTELLIGENCE, being conscious of intelligence. Being conscious of LOVE appears to me as the crux of contelligence...

Love is defined as Metaphysical Gravity, Life Affirming, Living Compassion, and the Source of Magic.
Three years ago, when I first started speaking to entrepreneurs from the stage, I was pleasantly struck by the diversity of whom advocated my teachings. I was humbled by their open-mindedness, revealing to me how small-minded my thinking had become. How come so many folks who had radically different cosmographies were so strongly advocating me? I asked a group who took me to dinner one night, how they saw fit to endorse me as strongly as they do... The leader of their religious-based marketing organization explained to me, "Ben what you state from the stage empowers us, 'If you don't deny my magic I won't deny yours.'" What I realized is that I was speaking a truth I had room to grow into, and it was my Christian Marketing friends who showered me with love and allowed me to see a bigger, happier perspective. America was founded on Freedom of Religion, among other civil liberties I hold sacred.

I hold these truth to be self-evident...
Life is magical; Living as if there is only one-right way to live leads to war.

I am honored to be on Earth during the emerging Love Movement, a good energy movement that's spreading fast. Here's 7-Points of a LOVE STAR I see BURNING BRIGHTLY...

1 of 7) The LOVE MOVEMENT won't take place all at once.


2 of 7) The LOVE MOVEMENT will make strides incrementally, by people working off each other's ideas.

3 of 7) The LOVE MOVEMENT will be lead by nobody in particular, we are all leaders.

4 of 7) The LOVE MOVEMENT will not be the initiative of any political, governmental or religious body. There is no ownership of this movement. Structurally, ownership is not about access, but the denial thereof. Nobody will be denied Love.

5 of 7) The LOVE MOVEMENT has no targeted end-point. While most human endeavors tend to be rooted in accomplishments, or bound by time, the Love Movement is boundless.

6 of 7) The LOVE MOVEMENT will proceed according to no official plan. Because life is dynamic and words are static, planning becomes a verb and part of the flow of the non-centralized movement.

7 of 7) The LOVE MOVEMENT, like all revolutions, will reward those who further the revolution with the coin of the revolution. During the Industrial Revolution, those who contributed much in the way of product wealth received much in the way of product wealth.

This blog post is inspired by Amanda Risi, Good Energy Movement & Danniel Quinn's amazing novel My Ishmael, and...

Business is an organism, NOT THE MEDIUM

Marshall McLuhan is best known for saying, "The medium is the massage." Few quoting McLuhan appear to me as recognizing this as a Marshall McLuhan book title. Reminds me of Warren Whitlock quoting the movie Wag The Dog... Dustin Hoffman: Two Generations to Agree, yes. That's what he inscribed. How'd you know that? Robert DeNiro: That's the title of the book. Dustin Hoffman: That's the title? Robert DeNiro: For Progress to Occur|It's Necessary for Two Generations to-- Dustin Hoffman: That's a terrible title. Ohhh... For Two Generations to Agree. That is the title. You know. I never looked at the cover. I just looked at what he wrote to me. Robert DeNiro: Who has time to read the title anymore? Your BUSINESS is a living organism and the marketplace is your aquarium. Your business is either parasitic, symbiotic or its dying. Your aquarium is always in flux. Over-specialization leads to extinction. As brand directors, we monitor the changes in our environment, constantly adapting and split-testing our adaption to our dynamic environment. Your BUSINESS grows to the extent you are constantly well adapting to the marketplace, your aquarium. Your systems are your IP, your Intellectual Property, your internal medicine. Many exterior forces can kill your business, some slowly, some quickly. Keeping your BUSINESS alive in your marketplace can be a delicate thing. You need cash reserves. Your cash reserves are like how a mammal has fat on their body, reserve energy that you can use as needed and keeps you warm. Every LIVING SPECIES, other than viruses, grow with FIDELITY, FECUNDITY & LONGEVITY... longevity is giving an advantage to off-spring. Memetics is the science of non-genetic replication, LIKE A BUSINESS...

"Media Ecology is the study of media environments, the idea that technology (codes) and techniques (modes), affect human perception, understanding, feeling, and value; and how our interaction with media facilitates or impedes our chances of survival." - Integration of definitions by various Media Ecologists

3 Star General Wakefield asks...

"What's best for the troops?" ~3 Star General Wakefield's self-reported key to success in the army was repeatedly asking what's best for the troops.

I wish more people would ask this question as veterans return home, they are still our troops.