Monday, August 16, 2010

Media Ecology... we are living information

We replicate DNA as bio-information, living information. Memes ride on DNA, impacting the distribution of DNA.

Memes bond with humans all the time, affecting our behavior. When we sense things differently, our behavior changes. Memes you ingested today may impact your optic nerve for the rest of your life.

From a replication perspective, the human brain can be seen as a female host in which memes replicate themselves into active form, impacting their environment via the altered human actions.

This appears to me as interspecies symbiosis.



With Mans ability to wield mass energy, it appears to me as an intellectual error to take the phenomenal world as more or less real than it's memetic counterpoint that holds the space for its present existence.

We take salaries and turn the dollars into choices, content and information. There is an emerging language describing how everything is happening. We are part of this language. Changes in the content of the information changes us.

You are rich in streaming information, entering you, processed by you is projected outward. You are not often aware that you are doing this, when from a replication perspective, is all you are doing.

The changes in information can be told in narratives as stories, or backlinks to blogposts.

Sunday, August 15, 2010

Magic Of The New Millenium

bridging the oughtsIn 2002, I was in a DAS meeting I shouldn’t have been with my colleague Ms. Kimberly Rushton. DAS is the strategic arm for cross-selling Omnicom clients.

In 2003, friends of mine published a legal version of my report embedded in the novel http://PokerWithoutCards.com. Few people could see what I described. Those who did fueled a growing fire by giving me intriguing quotes, the sound bites that help with hendselling Poker Without Cards, my novel.As a result of this book, Ben will never work in advertising again.
-Douglas Rushkoff, 2003

Poker Without Cards was called a cult-classic by our advocates, and much worse by our detractors. There were a few of us who bonded together and inspired some readership. Why?

It wasn’t for my prose. What I learned in that DAS meeting. In Poker Without Cards, I couldn’t speak to exactly what I saw, nor did I ever mention the name DAS. Here’s as close as I wrote in 2002…

HOWARD CAMPBELL: I work for Omniscient, the world’s largest media conglomerate. Our goal is to create a full interactive experience with our client’s products in the most rich and realistic environments possible. Omniscient sees its clients as a revenue delivery system. They aren’t a communication company; they’re a human interaction delivery mechanism, servicing everything from recruitment to health care to private investigation and security. They do population control, overseeing everything that relates to employees as depicted in George Orwell’s 1984. Omniscient companies interface with humans. They are beginning to comprehensively manage human resources. Humans are not souls, but energy to be extracted and managed.

DR. WILLIAM FINK: You are being a little extreme.

HOWARD CAMPBELL: Am I? Omniscient companies handle everything that relates to humans. From company culture to ascertaining if employees are doing what they are supposed to, all the way down to screening emails. When voice recognition software is privately available, they will screen phone calls also.


In the above excerpt from Poker Without Cards is a non-classified, poetic way of describing Omnicom’s business plan. In a satire, an artist is allowed to use the likeness of public figures in works of art.

The DAS Meeting
Ms. Kimberly Rushton and I were witness to a presentation that scared both of us, how a communication company transforms into a human interaction delivery mechanism with increased levels of surveillance. We saw a 45 minute PowerPoint in a hall of cheering salespeople and strategists.

I had a hard time processing that event. I told HR I was going to see my psychiatrist because I was seeing flashes of color. Later, she would claim I said no such thing to her.
How naïve was I? Very.

Let me explain what this technology means to your average corporate executive, around the globe…

Imagine you are an executive newly hired for a Fortune 1,000 company. Your compensation package includes all you communication devices, right? Guess who retains the right to mine that data? Voice recognition automatically captures phrases with keywords. Big Brother is not sponsored by your government, it’s brought to you by your employer.

In Poker Without Cards, I treat BBDO and Omnicom as public figures and I refer to them as CCEO and Omniscient. In other words, real life companies BBDO & Omnicom are in my novel as CCEO & Omniscient.

Saturday, July 17, 2010

Just for their Profits

Local cell phone accessory store needed a website. Here's what I gave them.
I simply wanted a strong indexing website with multiple calls to action.

Friday, July 9, 2010

Wednesday, July 7, 2010

Monday, July 5, 2010

AIR IN THE PARAGRAPH => The Narcissist Is I

My Submission ISSUE #14
(theme is narcissism image is FPO)

The Narcissist Is I
by Ben Mack

Showering under tepidly warm water at New York Presbyterian Hospital Dr. Christopher Michael Barberio had a quaking insight—I am a Narcissist. Holy fucking Mary, mother of Jesus, Jesus was right. Jesus had been teaching him, “Forgive them for they know not what they do” and Dr. Barberio had been too self-absorbed to grok that this meant him, too.

Dr. Barberio’s head hurts, as it thumped the back of the shower just before he went slithering down. Awkward, yet safely situated, Dr. Barberio knows an orderly is about to bust in on him at any moment, and he knows his head hurts, and his mind is reeling from the blast of the impact inside his mind, realizing he is a Narcissist.

Orderly Adigbola bursts through the unlockable bathroom door yelling, “What was that?” She’s a virago, an angry woman who eats through her denial and does faux Zen on the weekends to discharge the pain she inflicts on others for a living. Imagine a black version of Nurse Ratchet, only with less power and more rage.

It is unpleasant for anybody to be a naked patient in front of her, especially a doctor.

“I fell” dismisses Dr. Barberio as he grasps the shower-hand-rest to help himself up. Hospital showers are about as safe as they come, following self-contained underwater colonies and submarines. Stay on focus… explain what happened. “I slipped.”

Adigbola, “I see that. You faint or something?”

Hoisting himself up, Chris turns off the shower. “My foot must have been between the non-sticks when I turned on the ball of my foot and the next thing I knew I was slipping.”
This is the time to be as humble as Chris can muster, which is truly what he intends based on his insight just moments ago. The trick here is turning off his reactive mind in the face of a vast superiority complex.

Chris takes his towel from beside Adigbola. “My foot must have been between the non-sticks when I turned on the ball of my foot, and the next thing I knew, I was slipping. I landed safely.” She is staring at him. Okay, time to dry.

Before unwrapping and exposing his genitals Chris turns away from Adigbola. Chris’ drying ritual starts with his hair. Under the stare of Orderly Adigbola, an intensity best described as sustained scrutiny, Chris asks, “Do you want me to see Dr. Jamie to look at my head? I’m not bleeding or anything, but maybe it would be good to be safe?”

Safe. That’s a magic word that hospital staff can’t hear too often. Ironically, it’s a word that when CIA operatives use means simply the opposite, the asset is a danger requiring containment. A safe house is not engineered for the safety and happiness of the person, but for the safety and security of the operation.

Adigbola, “That won’t be necessary.” She continues to observe Chris as he turns around. Now fully exposed, and presenting himself as carefree, she crosses her arms and says, “You just made me late for dinner because I can’t leave until after I write up this incident report.”

Dr. Chris censors himself from asking: what incident. The primary difference between a so-called hospital and a traditional corporation is how they sort minutia. For instance, when somebody in a for-profit occupational environment says what incident, everybody upwardly mobile gets those words to be code for: let’s pretend this didn’t happen. However, in so-called non-profit hospitals that phrase is heard as caustic and a symptom of denial.

A secondary distinction between hospitals and healthy corporations is their relationship with the absurd. No well-branded corporation would have a classification of folks called rapists. Throughout most Western hospitals you will see signage like that of Howard W. Campbell THERAPIST

Lucky Mike, also known as Dr. Christopher Michael Barberio had been meditating on the wisdom of Jesus of Natheris when figuratively lightening struck.

Jesus had been teaching him, “Forgive them for they know not what they do” and Dr. Barberio had been too self-absorbed to grok what this meant for him, until moments ago. What Chris transubstantiated appeared to him as an enveloping lovingly warm pink light filling his shower as he realized that as he was capable of forgiving other for they knew not what they did, he was capable of forgiving himself for what his own trespassings because he knew not what he had done, back then, at those times.

He was free at last.

To the amateur, or layman, sharing such an insight might appear hugely therapeutic. To the high strained professional such as Adigbola, this is evidence of need for greater medications. The mentioning of religious experiences without the context of a Judeo-Christian arbiter of reality, frequently called a priest, pastor or minister, would be alarming to a pseudo-Zen practicing aggressively-anti-socialite such as New York Presbyterian Hospital’s Adigbola.

For Adigbola and scaredy-cats like her, “Zen” is a panacea to “forget” traumas. She’s not likely to see that she smothers her monkey-mind the way an alcoholic tames their demons. So it goes.