Tuesday, August 25, 2009

Value Integration


Magic Without Cards

Effective brand managers craft BRANDING L.E.G.E.N.D.S.

1. Lead them
2. Engage consistently
3. Give ‘em what they want
4. Explain what you are doing

5. Never stop selling
6. Demonstrate value
7. Simplify

Lead them
Prospects are seeking to be led!
Lead them out of the pain of a current problem.

Engage consistently

Consistency builds familiarity. In a world of too many choices…
People know what they like because they like what they already know.
Tone, topics, Verbatim Vitamins and graphic standards are all part of being consistent

Give ‘em what they want
“Sell them what they want and give them what they need.”
~T. Harv Eker
Discover what your prospects want, and how/where they are looking for your solution. Create your products and services around what they want, in the places they are looking.

Explain what you are doing
Merchandise that you are doing what you say.
Tell your customers all the ways you are delivering on your marketing promises.
Name your products with the benefits your customer gets.

Never stop selling

In an attention economy, you are constantly selling the value of holding their focus. Tell your customers all the ways you are creating value and delivering solutions to their problems.
Demonstrate value
Demonstrate WIIFM?
Demonstrate with VISUAL METAPHORS in stories.

Simple for your customer = Easy.
Easy = more likely to use. USE LEADS TO LOYALTY!
People know what they like because they like what they already know.

Value Creation, the craft of creating something of value from nothing.

TRIANGLE Trade of IP… Value Creation, Value Migration, Value Integration.

Value Creation is the practice of effectiveness. Effectiveness is increase by strategic use of the margin. Your marginal time can be invested in amazingly beautiful ways. Crafting your own amazingly beautiful means is content creation, the Intellectual Property you own because you created it.

Value Migration transports the specialized knowledge from one sector to another where this knowledge is scarce and sorely needed. Look for sorely needed solutions. Leverage the best practices of Osborne’s Brainstorming and CPSI, the Creative Problem Solving Institrute.

Value Integration is the art of implementation. This is harder than most new wizards expect. As a recovering muggle you likely take for granted that others see the world as you do. They don’t.

The 7 Practices of Highly Effective Wizards

1. Leadership happens from the inside out.
2. Everything communicates.
3. Go make it happen.
4. End gracefully.
5. Negotiate for the 3rd win.
6. Dharma combat.
7. Simplify into a system.

The crafting of PERSONAL L.E.G.E.N.D.S. finally revealed.

Leadership happens from the inside out.
Everything communicates.
Go make it happen.
End gracefully.
Negotiate for the 3rd win.
Dharma combat.
Simplify into a system.

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