Being William Ockham

Simplicity is the ultimate sophistication.

From a memetic perspective, the thing you gotta know is my whole life is looking for a goddamn profitable meme. I am hunting a self-replicating-million-dollar idea.

Those sucker's rarer than I thought.

My Buddy Rich Wakefield said, "You know what we should do... How about if we form a million-dollar-idea club and we figure out how to make money for ourselves instead of making all these other people so much money." That made sense to me.

I began masterminding with self-made-millionaires.

I was introduced to folks who had constructed self-liquidating lead generation front-end systems. They found a way to harvest and cultivate prospects for their self-replicating-million-dollar ideas. Fascinating, right? I drank it in.

You mix a self-liquidating lead generation front-end with a sexy back-end and you get a sustainable million-dollar-business. That's when I was hooked. I could see the puzzle pieces I needed. When your mixture works, a self-liquidating lead generation front-end pours profitable leads into a sexy back-end that deposits multiple streams of never-ending revenue in your bank account.

An old business partner of mine Paulie Sabol called it FeBeNe for Front-End, Back-End, Never-Ending profits. It's as simple as that. If you plug a self-liquidating-lead-generation-system up to a profitable FeBeNe, you get self-replicating-million-dollar business. It's as simple as that.

As Albert Einstein reminds us, "Make everything as simple as possible, but not simpler."