Sunday, August 30, 2009

Gaming #1 hashtag Twitter 9/9/9 => #999

"If we won't game the system, 'The System' will game us."
~Howard Campbell, Poker Without Cards

re: Gaming #1 hashtag Twitter 9/9/9 => #999

Creating a movement can't be done alone, we need to get the word out. To this end, we're getting the word out about Good Energy Day 9/9/9 by using what on Twitter is called a "hashtag" or what looks like this #.

We'd like your help! Simply Tweet #999

Click to learn more about our Good Energy Movement and Good Energy Day 9/9/9.
Good Energy Day is the brainchild of Rich Wakefield, @RickyBobby77 on Twitter.

Warren created the most popular hash-tag on Twitter for 4 days, 12/31 to after noon 1/4 #Happy09 was the most popular Tweet. I asked Warren what was the secret of his success and...

Warren said to me, "Ben, this is something I like to call The Reece's Effect. I brought together two scrumptuous ideas and they tasted even better together. The magic comes from applying The Reece's Effect to a topical topic."

Topical? On September 9, 2009 there will be an unusual symmetry to the day when written like this 9/9/9. The use of hashtag #999 brings the day's symmetry to the forefront. If we can get #999 to be the #1 hashtag tweet on Twitter, we'll raise the awareness of this celebration.

Tuesday, August 25, 2009

Value Integration


Magic Without Cards

Effective brand managers craft BRANDING L.E.G.E.N.D.S.

1. Lead them
2. Engage consistently
3. Give ‘em what they want
4. Explain what you are doing

5. Never stop selling
6. Demonstrate value
7. Simplify

Lead them
Prospects are seeking to be led!
Lead them out of the pain of a current problem.

Engage consistently

Consistency builds familiarity. In a world of too many choices…
People know what they like because they like what they already know.
Tone, topics, Verbatim Vitamins and graphic standards are all part of being consistent

Give ‘em what they want
“Sell them what they want and give them what they need.”
~T. Harv Eker
Discover what your prospects want, and how/where they are looking for your solution. Create your products and services around what they want, in the places they are looking.

Explain what you are doing
Merchandise that you are doing what you say.
Tell your customers all the ways you are delivering on your marketing promises.
Name your products with the benefits your customer gets.

Never stop selling

In an attention economy, you are constantly selling the value of holding their focus. Tell your customers all the ways you are creating value and delivering solutions to their problems.
Demonstrate value
Demonstrate WIIFM?
Demonstrate with VISUAL METAPHORS in stories.

Simple for your customer = Easy.
Easy = more likely to use. USE LEADS TO LOYALTY!
People know what they like because they like what they already know.

Value Creation, the craft of creating something of value from nothing.

TRIANGLE Trade of IP… Value Creation, Value Migration, Value Integration.

Value Creation is the practice of effectiveness. Effectiveness is increase by strategic use of the margin. Your marginal time can be invested in amazingly beautiful ways. Crafting your own amazingly beautiful means is content creation, the Intellectual Property you own because you created it.

Value Migration transports the specialized knowledge from one sector to another where this knowledge is scarce and sorely needed. Look for sorely needed solutions. Leverage the best practices of Osborne’s Brainstorming and CPSI, the Creative Problem Solving Institrute.

Value Integration is the art of implementation. This is harder than most new wizards expect. As a recovering muggle you likely take for granted that others see the world as you do. They don’t.

The 7 Practices of Highly Effective Wizards

1. Leadership happens from the inside out.
2. Everything communicates.
3. Go make it happen.
4. End gracefully.
5. Negotiate for the 3rd win.
6. Dharma combat.
7. Simplify into a system.

The crafting of PERSONAL L.E.G.E.N.D.S. finally revealed.

Leadership happens from the inside out.
Everything communicates.
Go make it happen.
End gracefully.
Negotiate for the 3rd win.
Dharma combat.
Simplify into a system.

Monday, August 17, 2009

Dr. Hyatt asks ☛ rU a GOODmonkey?

The Good Doctor, Dr. Christopher Hyatt author of Undoing Yourself asks, explains NeuroPersuasion. redirects to in this documentary video... in 2009 Dr. Hyatt predicts the need for Debora Halbert's "Resisting Intellectual Property." I'm an Idiot in this video. I was nervous. I'm an Extreme Indivisual Idiot. "In Freedom3 will FreedomFrom be overtaken by Freedom2?" thoughting.

be a Good Monkey ☛ Read Black Book 3

Sunday, August 2, 2009

Caring for your introvert...

reposted from the Atlantic

Do you know someone who needs hours alone every day? Who loves quiet conversations about feelings or ideas, and can give a dynamite presentation to a big audience, but seems awkward in groups and maladroit at small talk? Who has to be dragged to parties and then needs the rest of the day to recuperate? Who growls or scowls or grunts or winces when accosted with pleasantries by people who are just trying to be nice?

If so, do you tell this person he is "too serious," or ask if he is okay? Regard him as aloof, arrogant, rude? Redouble your efforts to draw him out?

If you answered yes to these questions, chances are that you have an introvert on your hands—and that you aren't caring for him properly. Science has learned a good deal in recent years about the habits and requirements of introverts. It has even learned, by means of brain scans, that introverts process information differently from other people (I am not making this up). If you are behind the curve on this important matter, be reassured that you are not alone. Introverts may be common, but they are also among the most misunderstood and aggrieved groups in America, possibly the world.

I know. My name is Jonathan, and I am an introvert.

Oh, for years I denied it. After all, I have good social skills. I am not morose or misanthropic. Usually. I am far from shy. I love long conversations that explore intimate thoughts or passionate interests. But at last I have self-identified and come out to my friends and colleagues. In doing so, I have found myself liberated from any number of damaging misconceptions and stereotypes. Now I am here to tell you what you need to know in order to respond sensitively and supportively to your own introverted family members, friends, and colleagues. Remember, someone you know, respect, and interact with every day is an introvert, and you are probably driving this person nuts. It pays to learn the warning signs.

What is introversion? In its modern sense, the concept goes back to the 1920s and the psychologist Carl Jung. Today it is a mainstay of personality tests, including the widely used Myers-Briggs Type Indicator. Introverts are not necessarily shy. Shy people are anxious or frightened or self-excoriating in social settings; introverts generally are not. Introverts are also not misanthropic, though some of us do go along with Sartre as far as to say "Hell is other people at breakfast." Rather, introverts are people who find other people tiring.

Extroverts are energized by people, and wilt or fade when alone. They often seem bored by themselves, in both senses of the expression. Leave an extrovert alone for two minutes and he will reach for his cell phone. In contrast, after an hour or two of being socially "on," we introverts need to turn off and recharge. My own formula is roughly two hours alone for every hour of socializing. This isn't antisocial. It isn't a sign of depression. It does not call for medication. For introverts, to be alone with our thoughts is as restorative as sleeping, as nourishing as eating. Our motto: "I'm okay, you're okay—in small doses."

How many people are introverts? I performed exhaustive research on this question, in the form of a quick Google search. The answer: About 25 percent. Or: Just under half. Or—my favorite—"a minority in the regular population but a majority in the gifted population."

Are introverts misunderstood? Wildly. That, it appears, is our lot in life. "It is very difficult for an extrovert to understand an introvert," write the education experts Jill D. Burruss and Lisa Kaenzig. (They are also the source of the quotation in the previous paragraph.) Extroverts are easy for introverts to understand, because extroverts spend so much of their time working out who they are in voluble, and frequently inescapable, interaction with other people. They are as inscrutable as puppy dogs. But the street does not run both ways. Extroverts have little or no grasp of introversion. They assume that company, especially their own, is always welcome. They cannot imagine why someone would need to be alone; indeed, they often take umbrage at the suggestion. As often as I have tried to explain the matter to extroverts, I have never sensed that any of them really understood. They listen for a moment and then go back to barking and yipping.

(continued in comments...)