Note to self, see people for how they act.
OBSERVATION: Some people will flat-out lie. To the extent one can be radically financially successful and be addicted to flat-out lying regularly astounds me.
JESUS TAUGHT ME: Forgive them for they know not what they do.
Dr. Christopher Hyat taught me to get off my moralistic high-horse and figure out how to enjoy what I got. I prescribe the video below only for those of solid constitution. The inttelctually squeamish may perish during ingestion.
eXetreme EDUCATION: Crispen Porter used TAZ architecture, and it worked. Sure, I teach people to make their customer the hero. That's step #1. Step #2 is create your branded temporary autonomous zone.
The structure of an Alternate Reality Game, an ARG, is to create a Temporary Autonomous Zone, a TAZ. A TAZ is what R. Buckminster Fuller called a pattern integrity in his 1964 classic Synergetics: "Pattern Integrity is when a pattern has integrity independent of the medium by virtue of which you have received the information that it exists." ~R. Buckminster Fuller
Bucky reminds us, "Don't fight forces, use them." This is similar to the coaching Brian McLeod gives me when he tells me to go sideways, or the coaching I get from Candadian designer Bruce Mau when I read Massive Change.
Here's the deal, there are two rules to puppet-mastering an ARG. Rule #1, if asked if it is a game, always reply verbatim: "This is not a game." Rule #2, there are no other rules.
I'm fine with folks throwing whatever Alternate Reality Games they want, except to the extent I feel them peeing in my meme pool. This is why I teach branding. Because helping more people get more effective with their communications decentralizes power which difuses the hegemony. I think we can all agree fascism is out of style, right?
So, how do you effect change? When we change how people think, we automagically change how they behave. Some people call this science magick, others call it behaviorism, others call it philosophy, some call it Religion. Use whatever meme you see fit.
"You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete." ~R. Buckminster Fuller
Buckminster Fuller's 1964 definition of a "pattern integrity" is curiously similar to many current definitions of a brand: --If we replace the word ‘pattern’ with the word ‘brand’ we create the statement: "A brand has an integrity independent of the medium by which you have received the information that it exists." A brand has an integrity independent of the product, product name, product logo, advertisements, or any other brand accessory. Branding is how you birth new ideas into existence and how you steward their adoption.
Branding can be a cooperative sport or a bloddy battle. You bring your reality style to the memes you propagate, and the memes you propagate lead you down rabit holes of your reality style. Call it manifestation, Bucky called us humans recipricating toruses.
Poker Without Cards was an inquiry into power. If there were a moral to that story, it is a marketing Truth, iT's worth testing. I'm just sayin'
Magic Without Cards is an inquiry into love. Love is metaphysical gravity. Love is of human bondage. Love is the answer. The alchemical answer is Love THEREFORE Love.