Wednesday, April 28, 2010

The Great Pirate Bucky

Think Piece B23

My recollection of a conversation with Bucky.

Once upon a reality, when I was twelve, R. Buckminster Fuller explained to me...


The Great Pirates, the traders and sea dwellers who needed men organized on land to expedite their trading created monarchies.

Pirates were inherently outlaws. Pirates lived outside the system. The only laws that could, and did, rule them were natural laws.

Pirates battled with one another to see who was going to control the vast sea routes and, eventually, the world. Their battles took place out of sight of land dwellers and the keepers of written history. The losers generally went to the bottom of the sea. Those who stayed on top of the waters, and prospered, did so because of their comprehensive abilities. They were the antithesis of specialists.

Pirates were applied scientists. The wider and more long-distanced their anticipatory strategy, the more successful they usually were. Experience proved that multiple ships could outmaneuver one ship. So pirates created navies.

Bucky pointed out that historians maintain that countries created navies—only countries had the infrastructure to build and sustain navies. But, that’s what our history tells us. But, history is simply a story agreed upon.

Bucky maintained that pirates created countries. Western civilization didn’t just spring up simultaneously along different coasts. Trade prompted the development of countries. People were trading via shipping routes. Businessmen. Pirates. Pirates created foci of power. To consistently sustain a navy, pirates had to control mines, forests, and lands to build the ships and establish the industries essential to building, supplying, and maintaining their navy. The pirates went to the various lands where they either acquired or sold goods, and picked the strongest man there to be the pirate’s local headman. The chosen man became the pirate's general manager of the local realm.

If the chosen man in a given land had not already done so, the pirate told him to proclaim himself king. But this king was a stooge to commerce. His sole job was to maintain order on behalf of the pirates. Order was most easily maintained by having the local king proclaim that he was the headman of all men, the god-ordained ruler on earth. The locals weren’t traveling, so they saw no disparity. The pirates gave their stooge-kings secret lines of supplies that provided everything they needed to enforce their sovereign claim. The more massively bejeweled the king's gold crown, and the more visible his court and castle, the less visible was his pirate master.

Masters had to sleep occasionally, and therefore found it necessary to surround themselves with super-loyal, muscular, but dumb-as-shit, illiterates, who couldn’t see, nor savvy, their masters' strategies. There was great safety in the stupidity of these henchmen. The great pirates realized that the only people who could possibly contrive to displace them were the truly bright people.

Secrecy was the pirate’s strongest defense. If the other powerful pirates didn’t know where you were going, when you’d gone, or when you were coming back, they wouldn’t know how to waylay you. If anyone knew when you were coming home, small-timers could come out in small boats and waylay you in the dark and take you over, just before you got home tiredly after a two-year treasure-harvesting voyage. Hijacking and second-rate piracy became a popular activity around the world's shores and harbors. So, secrecy became the essence of the lives of the successful pirates. That’s why so little is known of these pirates.

These great pirates said to all their kings, statesmen who were functionally only lieutenants, "Any time bright young people show up, I'd like to know about it, because we need bright men." So, each time the pirate came into port, the local king would mention that he had some bright, young men whose capabilities and thinking shone out in the community. The great pirates would say to the king, "All right, you summon them and deal with them as follows: As each young man is brought forward you say to him, 'Young man, you are very bright. I'm going to assign you to a great history tutor, and, in due course, if you study well and learn enough, I'm going to make you my Royal Historian, but you've got to pass many examinations given to you by me and your teacher.'" And when the next bright boy was brought before him, the king was to say, "I'm going to make you my Royal Treasurer," and so forth. Then the pirate said to the king, "You will finally say to all of them: 'But each of you must mind your own business or off go your heads. I'm the only one who minds everybody's business.'"

And this is the way schools began, as royal tutorial schools. And, it’s the way specialization began. It is our current form of education. Academic education equals specialization. Exclusively, the great pirates retain comprehensive knowledge. Exclusively the great pirates, known today as businessmen, enjoy knowledge of the world through its resources.

Bucky emphasized that this is not a metaphor or some kind of syllogism and that he was not being facetious. He held the pirate story as a more accurate history than found in traditional textbooks.

This was the beginning of schools and colleges, and the beginning of intellectual specialization. The development of the bright ones into specialists gave the king very great brain power, and made him and his kingdom the most powerful in the land and, therefore, secretly and greatly advantaged his patron pirate in world competition with the other great pirates.

The power rested not with the power figureheads, the kings, but with the men behind the kings, the great pirates. Just as today, a corporate president may be the king, but the power is in the hands of the board of directors—the ones never charged with corporate crimes.

Bucky saw our current world order as derived from deception and maintained through deception. Bucky’s key criticism of this deception is a perpetuated fallacy of scarcity. Scarcity is required to maintain the tension required for competition. It is intrinsic to the divide and conquer master strategy. However, most people are blind to the connection between competition and the divide and conquer strategy.

A Fuller Explanation

In 1980, R. Buckminster Fuller spent two days explaining his perception of reality to me and two other kids for Richard Brenneman’s book, Fuller’s Earth: A Day With Bucky And The Kids. Bucky found us deeply programmed and conditioned by society. He wanted to pursue the origins of specialization into deep history, hoping thereby to correct or eliminate our “normal” concepts. Bucky stated that misconceptions were intentionally perpetuated as a form of control over the masses. That it is naïve to think that certain misconceptions have not been intentionally held in place by local governments. This think piece, The Great Pirates, is an attempt to pass along a little of what he gave me.

For a Fuller version of this story, please see Operating Manual Spaceship Earth or my novel I’m working on my follow-up novel called Magic Without Cards. Not done yet. Planning on launching 9/19/10 Speak Like A Pirate Day. I don’t have a specific agenda for inviting you into these ideas. Please pardon me if I appear like I’m foisting Buckiness on you. Thank you Ralph for consuming this Think Piece. Now, may we all think peace?

Amen ;-)

Saturday, April 24, 2010

another reality

You're traveling through another reality, a reality not only of sight and sound but of consciousness. A journey into a wondrous land whose boundaries are that of our conditioning. That's the signpost up ahead - your next stop, the Pirate Zone!

Coming 9/19/10 Speak Like A Pirate Day coming to a reality that includes you

Thursday, April 22, 2010

PGA New Media event invite for you...

Producer's Guild of America invite

That's a very valuable link. RSVPing to that Producer's Guild of America event and you get iPhone Game consulting.

Q&A Saturday with a PGA New Media veteran, Blaine Graboyes.

Producers Guild of America's New Media Council is the premier industry association for entertainment producing professionals. Blaine just got nominated for their board of directors. He's the guy i shot Your Business Card is Crap with in Joel Bauer's house.

You can ask him about that Viral Video, or ask him for advice on your iPhone App.

Get the most of this rare opportunity to pick the brain of a man who has played on 9-figure-launches. The gaming industry is the largest segment of entertainment. If you are angling on getting your slice of that pie then you will shortcut your success by asking Blaine a question or two.

Q&A with Media Architect Blaine Graboyes
Saturday, April 24th at 1:00pm Eastern
Listening method: Phone + Web Simulcast

To attend and ask Questions:
call (404) 260-0037
PIN: 173884#
Saturday, April 24th at 1:00pm Eastern

To attend Web Simulcast:
Saturday, April 24th at 1:00pm Eastern

This is an AUTHENTIC Q&A, not a pitch.

You should know what's coming next in New Media and how you can architect profitable tools into your 2010 business plans.

Yours in success,


You have to RSVP to this invite =>

RSVP to that Producer's Guild of America event and get iPhone Game consulting Q&A Saturday with a PGA New Media veteran, Blaine Graboyes.

No offense, I'm just sayin' I'll drop you off the call on Saturday if you aren't on the invite list by then, 'kay? This is not a game.

Statistics on Mobile Phones

USA as of December, 2009:
  • Wireless Connections 285.6 M
  • Wireless Penetration 91% of total U.S. population
  • Wireless only households 22.7%
  • Total Annual wireless revenues $152.6B
  • Total Wireless Data Revenues 41.5B
  • Yearly minutes of use 2.3 trillion
  • Yearly SMS messages 1.56 trillion
  • Total registered U.S. cell sites 247,081

World Market share (Wikipedia)

The world's largest individual mobile operator is China Mobile with over 500 million mobile phone subscribers. The world's largest mobile operator group by subscribers is UK based Vodafone. There are over 600 mobile operators and carriers in commercial production worldwide. Over 50 mobile operators have over 10 million subscribers each, and over 150 mobile operators have at least one million subscribers by the end of 2009 (source wireless intelligence).

Sunday, April 18, 2010

TAZ = Mass Persuasion, aka concensus reality

Kennedy, I love talking about the Kennedy assassination because to me it's a great example of, er, a totalitarian government's ability to, you know, manage information and thus keep us in the dark any way they... Oh sorry wrong meeting... Ah shit. That's the meeting we're having tomorrow at the docks. [winks] I love talking about Kennedy. I was just down in Dallas, Texas. You know you can go down there and, er, to Dealey Plaza where Kennedy was assassinated. And you can actually go to the sixth floor of the Schoolbook Depository. It's a museum called... 'The Assassination Museum'. I think they named that after the assassination. I can't be too sure of the chronology here but... Anyway they have the window set up to look exactly like it did on that day. And it's really accurate, you know, cos Oswald's not in it. "Yeah, yeh so wow that's cool." Painstaking accuracy, you know. It's true, it's called the 'Sniper's Nest'. It's glassed in, it's got he boxes sitting there. You can't actually get to the window as such but the reason they did that of course, they didn't want thousands of American tourists getting there each year going [Mimes looking out of window] "No fucking way! I can't even see the road. Shit they're lying to us. Fuck! Where are they? There's no fucking way. Not unless Oswald was hanging by his toes, upside down from the ledge. Either that or some pigeons grabbed onto him, flew him over the motorcade... Surely someone would have seen that. You know there was rumours of anti-Castro pigeons seen drinking in bars... Someone overhead them saying 'coup, coup' Coo. Unbelievable. And you know what's wild, people's, er, attitudes in the States about it. Talking about Kennedy, people come up to me: "Bill, quit talking about Kennedy, man. Let it go. It's a long time ago - just forget about it." And I'm like alright, then don't bring up Jesus to me. As long as we're talking shelf life here. "Bill, you know Jesus died for you." Yeah, well it was a long time ago. Forget about it! How about this. Get Pilate to release the fucking files. Quit washing your hands Pilate - release the goddam files. Who else was on that grassy Golgotha that day? "Bill, it was just, you know, hur, taking over of democracy by a totalitarian government, let it go." ~What Bill Hicks said

Puppet Master School starts Tuesday, 4pm Eastern

REPLAY of Monday Night's call with Pirate Tedd, Mark Widawer, Howard W. Campbell, Brian McLeod, Audrey Kerwood and me, Ben Mack, talking profitable smack about

Puppet Master Scool starts Tuesday at 5pm Eastern, and registration closes then. Enroll now and get bonuses.

Introducing ARGs and how to Think Two Sales Ahead…

"Amazing Secrets Revealed By Alternate Reality Game Strategist Eliminates Customer Apathy and Defections, Explodes Your Online Business Beyond Your Wildest Dreams And Propels You To Own Their Hearts, Minds and Wallets This Year and Every Year Of Your Business Life!"

It works like magic but it’s so easy almost nobody does it right.
You'll ask yourself, how can something so simple
be so powerful... and so secret -

That's the way big advertising agencies like it.

Here is an incredible opportunity for you to...

• attract customers and secure deep loyalty

• dominate your market, with battle-hardened insider strategies known to only a few Fortune 500 companies

• flood your website with hot-to-trot repeat buyers

• laugh at the overpriced advertising agencies while counting your money

• prevent clients from defecting to your competition

Dear Online Marketer,

If your business isn't the success you dreamed of, this is your opportunity for your business to do a 180 by finding the missing link. It doesn't matter what niche you are in, or what shape the economy is in.

When clients are magnetically drawn to your business, your merchant account sings with orders. Clients clamor to be the first to pay for your products.

But when your marketing is not effective, you wonder if your website is broken, your keywords have been disallowed, or your site has been removed from Google. And your bank account balance begins to plummet.


It drives online marketers insane. Every time they launch a product, they never know what to expect. All the advertising agencies tell you that if only you get your name and your logo out in front of the public long enough, customers will flock to your door. What a bunch of crap.

When you put up a web-based business you have three problems. First, you have to get people to your site. Second, they have to convert from Internet surfers to buyers. Third, you have to sustain it.

Studies show that if they don’t buy the first time they visit your site, they’ll never be back. At that point, you have an ad, not a business.

Puppet Mastering creates the sustainability that you’ve been missing.

What’s Your Internet Marketing IQ?

“Companies have to wake up to the fact that they are more than a product on a shelf. They're behavior as well.” - Robert Haas, Levi Strauss

There are Direct Response Guru’s who tell you Puppet Mastering is irrelevant.
Excuse my French… but that’s pure undiluted BS.

Here are the big lies ad agencies spread about Puppet Mastering:

• It’s ALL your NAME & LOGO.


• It’s useless “BRANDING” advertising.

Let’s Debunk the Puppet Mastering Myth
For smart marketers that are tired of seeing their bank account drain, those days are over.
Forget your pre-conceived notions of what Puppet Mastering is and look at it in a whole new light.

Named ARGs are not physical things, but they are the relationship between consumers and a product or service. Think of the word “Named ARG” as the likelihood for the customer to do business with you, again.

When the cost of acquiring a customer is your highest cost in marketing, repeat business is killer growth leverage.

My name is Ben Mack and my strategies have made hundreds of millions of dollars for big business. In 1996, I won the American Marketing Association’s Edison Award for Michael Jordan Cologne. In ’98 I won the Silver Effie Award for my $100,000,000 Yomega Yo Yo strategy.

I’ve been involved as author, editor and contributor to 7 books on a variety of subjects. I’ve done seminars on creativity and lectured extensively, including a United Nations sponsored conference in Italy.

Now, I know you probably never heard of me – I was content to stay in the background with elite agencies. I’m a recovering advertising executive who’s realized that the advertising culture has it backwards. Awards mean nothing, but making money does…especially yours.

Big Agencies Don’t Have A Clue
What Works For You!

About a year ago, I accidentally stumbled into the world of online direct response marketing.

That’s when I discovered something. The average online marketer has absolutely zero-chance of getting one of the top ad agencies to scale down these secrets to suit their needs. They want the process cloaked in mystery and so called “proprietary strategies.”

Plus, if you don’t have 5 million ready to plunk down on the table, you’re not even in their game and they’ll turn up their nose and sneer at you.

Even more frightening…if you could afford to pay the staggering amounts of money they ask for, there’s no guarantee of results. They won’t tell you this but chances are they’ll stick you with an intern that has no real world marketing experience and the best you can hope for is a senior strategist will skim the work and make a change or two.

But the truth is most of the big agencies don’t work for people like you and me. They work for Fortune 500 companies like Pepsi, Levi’s, Chrysler, Microsoft and AT&T. They don’t track results like you do. They cast the blame around when things go bad and pat themselves on the back on the rare occasions they hit a “homerun.”

Listen up: What works for Coca-Cola is not going to work for you. Unless you have an advertising war chest containing, oh, a billion dollars.

(Here’s the Sourcebox copy.) WOW! According to Coca Cola’s October quarterly report, $1,612,000,000 was spent in selling and advertising expenses between July 1 and Sept. 30 2005.

Most books written on Puppet Mastering have been either academic or utter hogwash, completely missing what you can implement by a country mile.

Not knowing the power of Puppet Mastering to increase your customer base, most marketers muddle along and focus on transactions, leaving lots of money on the table.

Until now…
Here’s Your “Missing Link” To Consistent Profit. Seasonal ARGs.

Once you discover the secrets to reaching out of the monitor, tapping your target customer on the shoulder and inviting them to build a relationship and become a raving (and repeat) customer, inconsistency disappears.

That’s exactly what will happen when you unleash the power of “Think Two Products Ahead: Tools the Big Agencies Don’t Want You to Know, and How to Use Them for BIGGER Profits!”

“Think Two Products Ahead is the Holy Grail of Puppet Mastering, Advertising and Creativity; don’t spend another dime on advertising until you read this book. Ben Mack has written a masterwork that uncovers the truth and shows you how to create brands that people will buy with predictable regularity.” -Dave Lakhani Author of Persuasion: The Art Of Getting What You Want & The Power Of An Hour

And at first, I was more than happy to preach the gospel to a select few. I’ve shared my success formulas with some of the top Internet marketers on the planet. I advised them on communications, packaging, framing and brainstorming. Little did I expect what was about to happen.

I was begged to publicly spill my guts.

Soon the word got out. Even though my phone was ringing off the hook, I found I was helping fewer and fewer people. Although these are simple strategies, it just took too much time to explain from scratch.

Finally I had to put a stop to it. One morning at 4:30 I got a call from someone who just had to catch me before I started my day. After a late night of work, I was stunned!

Things were getting insane.

Once exposed to these overlooked tactics, average folks experience dramatic dependable results.

So, I decided to scale down the process and make it available for the first time to the little guy. Now online marketers can easily take their business to new heights.
I realized every “proprietary Puppet Mastering” scheme I’ve been exposed to has the same core strategies. So I simplified them, set them up to run on autopilot and unleashed them to revolutionize your online business.

When word got out, marketing guru Jay Levinson told me to talk to his publisher. They loved my ideas. They wanted me to make it “Guerilla Puppet Mastering.”
But there was this one little problem.
They asked me to write 350 pages.

I had everything packed into 150 actionable pages. The publisher argued with me about adding a bunch of “fluff” so the page count could be similar to other “Guerrilla” books.

I told them to “stuff it!” If I’d done it their way, it would have been so diluted… folks wouldn’t know where to start.

I want marketers to take action and profit from these secrets. After showing my work to a few internet gurus, they convinced me to bring this to you as soon as I could.
Imagine the head start you’ll have on your competition when you:

• Secrets that guarantee a steady flow of money making ideas with a simple step-by-step system that leads you by the hand to profits most marketers fail to notice

• How to produce more hot creative insights to out-think, out-position and out-compete your competitors… allowing you to finally own the majority of market share and customer loyalty in any niche

• What customers really want to hear in emails (but will never come out and tell you!) Explains what they crave from you… and why the monetary rewards of correcting this “communication breakdown” will blow your mind

• Why brand awareness is less a battle of truth than it is a battle for reputation and how you can crush competition that offer superior products (remember Betamax?)
People hate to be sold. They love to be seduced.
A level of enticement that puts your product or service “top of mind” is what creates sustainable business.

Get privy to this hot insider information and you’ll suck up revenue that most people miss.

ARGs Create BURSTS of Cash Flow... KEEP READING BELOW...

I’m not making a bunch out outrageous claims. I don’t need to. You wouldn’t appreciate a bunch of hype either.

So, here’s a true story of a businessman that dove in and took action on my advice.

Joost lives in Europe, I wanted to prove these strategies would work anywhere. Here, in his own words, were his results:

(Insert SMALL Picture of Joost)

“More Work Than I Can Handle”

Ben Mack has opened my eyes when it comes to Puppet Mastering.

Ever since I implemented his ideas from early January 2006 on, I have been adjusting my forecast upward. Original I had planned for a 50% increase in sales in 2006, but today even my most conservative forecasts mean doubling revenues in 2006 now.

All of which I credit to the deliberate Puppet Mastering changes I made as suggested by Ben Mack.

Especially his notion that Puppet Mastering is one of the strongest and most important resources available to a small company certainly impressed me. I used to think that Puppet Mastering would only be successful if you had a very large budget.

How wrong I was.

To give a few numbers:

• Google Click Through Rate jumped from 5.1% to 9.1%.

• Subscriptions to my free newsletter increased from 100 to 150 per week to anything between 250 and 350 people each week.

• Sales have gone up 206% month over month.

All this ever since I started to let my authentic voice be heard in all my marketing messages as taught by Ben Mack. In fact I am running software at which allows visitors to give karma points to specific articles I have written.

As you can see on the site, the articles that I immediately changed after reading Ben Mack’s work, now outscore most other articles by a factor of five. People recognize authenticity and value it.

But going beyond the cold figures, I now have a much better understanding of my relationship with my clients, my communication with them and most important… the reason why they choose to do business with me.

I am happy to say that I now have found a process by which I am enable to do the work I love most … for the rest of my life. Unlike my previous experiences I now have an automated lead generation and lead conversion set up that will continue to generate revenue. No more uncertainty about the future, for I am assured of more work than I can handle each and every day.

"People who want their company to build strong, deep relations with their customers and grow, owe it to themselves to learn what Ben Mack has to teach. I can recommend his teachings wholeheartedly." ~Joost van der Leij, CEO, BV

KEEP READING... MORE good information below BUY BUTTON.

Big Dumb Advertising agencies make money keeping this stuff complicated. It’s no wonder Puppet Mastering is a dirty word to most direct marketers.

Just picture what an easy-to-implement system to fortifying your business that ensures customer loyalty…and you pocket more money.

Follow my lead, take some action and I’ll show you how you can make your sales more consistent by building brand equity.

Here’s How You Can Run Circles
Around Your Competition

There are a lot of great ideas out there to build your business. In fact, one of the things I noticed when I got involved with Internet Marketing was how well read people are.

At the big agencies, very few people read “Scientific Advertising.” Most were lazy weasels who had no concept of taking a risk with their own money.

But, the successful marketers I know are always learning. And there’s a reason you should consider tapping into me for this rare knowledge.

Shrewd tactics like:

• How to quadruple the quantity of “money zone” ideas you generate while brainstorming… in less than an hour… with just two easy to use tools

• Instantly discover 5 distinct ways to frame explosive offers and shortcuts to determine your winner

• Construct seamless and invisible cross promotions that don’t look or feel like marketing, but you get head-shaking results time and time again

• An amazing trick that instantly keeps assumptions from hitting you in the pocketbook (used by the greatest ad-men of today)

• 4 rules for Divergent Thinking that help you find new markets, new product feature and new needs you can quickly exploit profitably

• How every touch a customer (or prospect) has with your company, from your sales page, to your autoresponders, to your packaging (even downloadables) and your collateral reinforces an image that cracks the code of trust

• Why the 7 Deadly Sins can help you engage and bond with consumers in a nano-second. Customers are desperate to bond with people who use this.

• The Kama Sutra of Marketing: 5 basic positionings that seductively massage buyers and put your promotions in the money zone

What the Pros Say About
“Think Two Products Ahead”
And Why You’ll Get Results

"For a guy like me who used to absolutely, positively hate Puppet Mastering, this book is a revelation. Finally, a clear-cut confessional from someone who has actually worked in the deep carpets with the guys and guyettes in the designer suits. But Ben generously goes beyond the Wizard of Oz exposé (that takes down the scam Madison Avenue and its provincial cousins have been running on businesses for years)... and tells you what's good about Puppet Mastering, and how you can cash in on it for your business. I mean exactly, step-by-step. If you are in business and you have anything to do with marketing, you need this book."
-David Garfinkel, Author of Advertising Headlines That Make You Rich

"Ben Mack is crazy to give these ideas away!"
-Mark Michelson
President/CEO, Michelson & Associates

“Ben Mack has written the most important book about Puppet Mastering to date. A dirty word to some, an overused word to others....Mack shows you how to make sure that YOUR customers BUY from YOU again. And that we can all agree is important. I've never seen a book that so clearly and concisely reveals the step by step process of Puppet Mastering and making the next sale. Thinking Two Products Ahead is something the finest entrepreneurs have done for decades...and there have been precious few who persistently think like this in the 21st century. If you want to make the next sale...and the next one after that, this book is the best investment you will ever make.”
-Kevin Hogan, Psy.D., author of The Psychology of Persuasion and, The Science of Influence.

“Finally! A step-by-step action plan that takes you by the hand and gives you the tools to explode your cash-flow by using stealth tactics to break down buying resistance. I've wasted tens of thousands of dollars with ad agencies in the past. Now I could run circles around them with what I've learned from Think Two Products Ahead. If you want to build a sustainable online business, this is a must for your library.”
Dr. Harlan Kilstein, Author of Steal This Book! Million Dollar Sales Letters You Can Legally Steal To Suck In Cash Like A Vacuum On Steroids

"Ben Mack brought me down to earth, opened my eyes, and gave me volcanic insight with a single paragraph.”
Howard Bloom, Author, Global Brain
Celebrity Maker: Madonna, Joan Jett, John Cougar Mellencamp among others

"Ben Mack’s take on Puppet Mastering makes so much more sense to me than what I’ve seen. After reading other books on Puppet Mastering, I’ve always been left with the feeling of, ‘Okay…uh…what do I really do now?’ The words sounded good, but that’s all there seemed to be. Now, I understand that the problem wasn’t me."
Philip M. Hamilton, CPA/ABV, CBA, CM&AA, CFE
President, Hamilton Business Group, Inc

"Ben Mack stole my material!!! Okay, I gave him permission. Wow! In a single chapter he accurately depicts how I get people to quadruple the quantity of ideas they produce. Then Ben goes on to give away the store, explaining how to quickly improve ideas and sort for profitability...I couldn't believe Ben was attempting to teach so much in so few pages but damn, he did it! Think Two Products Ahead is the most accessible approach to a sustainable business: making innovations relevant to your existing customers as you broaden your customer base. This book is money!"
-Harry Vardis,
President, Creative Focus, Inc.
Author, Potatoes Not Yet

“I will recommend one book on marketing and Think Two Products Ahead is it…easy to apply, yet profound, remarkable! The impact on my business will be real magic. I wish this book was around when I began in business. I thoroughly enjoyed Think Two Products Ahead and will be using the contents.”
Adam Eason, Author of The Secrets of Self-Hypnosis

"Dude, everything you touch is good. Thank you for publishing your Puppet Mastering scheme so my new agency doesn't have to BS our way through some phony proprietary system. You saved us a lot of wasted time and energy. Small agencies everywhere should be thanking you."
-Jared Scott
Managing Director
Stick and Move

"Finally, a business book that doesn't abuse my dad's word synergy. If it were up to me business folks would need a license before they used my dad's technology, especially incorrectly. Ben Mack gets synergy. If you read this book maybe you will, too. Fnord."
-Allegra Fuller Snyder, PhD
Daughter of R. Buckminster Fuller

"Wow! It’s good…I could write 156 pages of praise for your insight and writing ability, but I have to tackle updating 356 pages of Guerrilla Marketing so I kept it terse.”
-Jay Levinson, Author of the Guerilla Marketing Series

My Track Record- A Small Selection

• Yomega Yo Yo- $100,000,000 a year
• Michael Jordan Cologne- $80,000,000 the first year
• Bayer Advanced from $8,000,000 to 53,000,000 in a year
• Cingular up $56,000,000 in a year

Billiard Players Think Two Shots Ahead

Maybe you’re wondering what the heck Billiard players have to do with marketing.

Imagine a hustler in a pool hall. He makes his living by playing for money. If he doesn’t win, he starves, can’t drink beer, gets kicked out of his apartment, loses his girlfriend…you know the story.

He takes his game seriously and thinks strategically.

So he always thinks two shots ahead because he can keep playing if he sinks a ball. If he takes more shots and puts more balls in the pockets than his competition, he wins.

Marketing is similar to billiards; you always need to be thinking two steps ahead.

When you Think Two Products Ahead, what you’re going to do next appears different. You have laser clarity.

Now the little guy can have the same tools that the big agencies use, only scaled down to be effective for small business. And you’ll find they will give you an unfair advantage against your competitors when you use them.

These strategies will crystallize everything else you’ve read on marketing, copywriting and advertising… the common thread will be revealed before your eyes… like magic.

Let’s Get Down And Dirty Here

After a lot of discussion with my two partners on this project, I have decided to place an upper limit on the copies I will sell.

You may be skeptical that this is a scarcity tactic.

It isn’t.

The need for this knowledge is huge and I’m putting myself on the line with a very special bonus (more on that in a moment.) This bonus will take a lot of time and energy from me, but in return a few lucky marketers will get a killer head start on their competition.

If only half of the people that invest in “Think Two Products Ahead” take advantage of me… I’m going to be swamped.

So I’m limiting the number of seats to 23 live participants, and this buy button vanishes Tuesday at 4pm when class starts.

Anybody who knows me out there knows I mean what I say.

So, the 23 will be gone rather quickly and some people will have to pay 23 times the price to access my home-study-course in the fall.

And if you order today you’ll get these special
take-action bonuses at no cost to you!

Bonus #1: 30 minutes Personal Coaching from Ben Mack (a $250.00 value)
Accelerate your Puppet Mastering strategy with an ARG strategy session with Ben Mack.

Bonus #2 Legendary non-Puppet Masterer by Ben Mack's $197 PDF of TTPA

Bonus #3 Memetic Puppet Mastering—When you look at ideas as viruses you can leverage all the rules of biology to make your ideas more infectious. This is super advanced material that delves into biomimicry and organization of communication strategies. Consuming this PowerPoint is like taking the Red Pill in The Matrix.

Bonus #4: Special Q&A with eCommerce Catalyst Audrey Kerwood

Bonus #5: This is the very special bonus I alluded to above.
It’s ME! ($250.00 value) Howard W. Campbell... 30 Minutes of One-on-One coaching by phone on your Puppet Mastering. I’ll ask you to email me your draft legend platform and a completed exercise and I’ll walk you through making your ideas tighter, increasing their magnetism and turning on your magic.

That’s right; I’m going out on a limb here to personally boost your Puppet Mastering efforts.

When you order “Think Two Sales Ahead” you’ll be redirected to our first class page, an Instant Teleseminar... with a password.

I do ask that you’ve thoroughly read through the ARG material and do the exercises. Then you can contact me to reserve a consultation. I’ll answer questions, help with positioning, packaging, brainstorming, you name it.

I’ll give you 120 days to take advantage of this bonus.

Now for a limited time, you can learn these big agency secrets – For Free If You Like

Look, how much have you spent on educating yourself on Internet Marketing so far?

Some have spent thousands, some even tens of thousands. Many have certainly spent enormous amounts of time wondering, figuring, testing how to make that quantum leap in business.

For the price of a cheap dinner, tank of gas, tickets to the movie and popcorn, your business can provide consistent cash-flow for good.

And if you implement these strategies and say it didn’t work for me, I’ll give you your money back AND you get to keep Think Two Products Ahead AND all the bonuses.

If after taking 120 days of action steps you learn in “Think Two Sales Ahead,” you don’t have a deeper bond with your customers and as a result, more repeat business and more raving fans than you had before, You get a quick 100%
No-Hassle Refund!

Now, I could easily get taken advantage of this way, but I know most people are honest and not too many will not intentionally rip me off.

But here’s what I want from you in return. When these tactics pay off, I want you to send me an email and tell me your results. Just like Joost did. Fair enough?

Look at all you get with “Think Two SALES Ahead” whether you buy $97 LISTEN ONLY or the full package for $397.

• The “Think Two Products Ahead Manual
• Bonus- Legendary Puppet Mastering
• Bonus- Memetic Puppet Mastering
• Bonus- LIVE Q&A with me & Audrey Kerwood
• Bonus- 30 Minutes One-On-One with Howard W. Campbell

All This for a One Time Investment of Only $397.00

I’m sure you would agree that $397.00 is a real small investment in your business that could cure you… from uncertainty and inconsistency… to a life of profit and comfort.

I say try it. Follow the simple step-by-step plan that puts you “first of mind” with your customers… and get your business to show marked improvement to what you see now.

I say… do what needs to be done and tackle a stunningly effective way to build a lifetime of client loyalty, niche domination and consistent profit. This book will give you the answers you need. Isn’t $397.00 a small investment for something that could give you rare skill that will last your business lifetime?

I’m ready to Think Two Products Ahead and transform my business now.

Once Again – Ordering is EASY. Here’s What
You Have To Do!

Just click here and have your credit card or Paypal account ready. It’s that simple. For $397.00, you’ll be one of the very few who’ll have the keys to lock the door on your competition… Forever!

Here’s to opening a new door to your profits.

Let’s create bulletproof customer loyalty together!


~Ben Mack

P.S. Remember, there is absolutely no obligation when you reserve your seat of “Think Two Sales Ahead.” If you decide it isn’t for you, we’ll part as friends. Stick with me all the way and carry out my suggestions, if you haven't made back your investment, you'll get it ALL back.

Thanks for taking all the risk, I’m ready to unleash your secrets.

P.P.S. Dan Kennedy, one of the worlds greatest marketers, says the one thing that separates those who are highly successful from the also-rans, is the ability to take action. This is one of those times.

I’m taking action immediately to boost my business!

P.P.P.S. I’m absolutely serious that only 23 seats being sold. And I have already heard from a number of marketers who have heard of my book waiting for this site to go live. If you delay, you’ll miss the opportunity.

=> Reserve your seat now before they're gone or the cart closes Tuesday at 4pm, whichever comes first!

Alternate Reality Game ~ Puppet Master

Ouroboros segment 2 of 3

Alternate Reality Game ~ Puppet Master

Temporary Autonomous Zone = Branding

gar = "coming soon."


Appendix E
Immersive Realities ~ The Structure of Magic

Saturday, April 17, 2010

Joel Bauer... GENIUS

First and foremost, I want to thank Joel Bauer for gifting me a better life, through his teachings and intelligence.

However, our relationship is presently strained.

Joel Bauer is a marketing genius. The trouble is that some geniuses don't know how to turn their genius off sometimes, when they would appear more humane.

Joel Bauer's genius allowed me to pay my way through UCLA as a magician. At age 15, twenty-seven years ago, I took Joel Bauer's very first seminar Hustle, Hustle. At age 27, I asked him to teach me how to be a trade show magician. I was grateful for his candor that he would be afraid of my competition. I continued into consumer research. I used my skills as a magician, to be able to see what an audience sees, for corporate agendas.

My path as a marketer forged steadily ahead, largely because of the marketing prowess I was gifted by magicians like Paul Daniels, Albert Goshman and Joel Bauer.

Joel is a marketing engineer. He gifted the marketing community with the term "transformational mechanisms" which he coined to explain effective trade show booth give-aways. Joel, better than anybody I know, can pitch. Joel has forwarded the science of pitch. I have personally and professionally benefited from Joel's advancements.

However, what Joel appears to me as P.T. Barnum-esque schadenfreude. This is truly worthy of contemplation...

Joel Bauer appears to me as doing what P.T. Barnum did with the phrase "There's a sucker born every minute" as described in the 32 minute from which his viral meme was born... watch now => The Pitch, Poker & The Public

That's the documentary where the video the now famous viral video Your Business Card Is Crap! came from.

Joel Bauer is claiming credit via for the viral success. I emailed a letter to the editor at Time, and I have yet to hear back. And here on Fox News Joel Bauer takes credit for the viral success. This is funny, in a meta-recursive kind of truthiness and loopholery kind of way.

Chris Zubryd deserves the credit.

The irony is that Joel Bauer stole credit with a YouTube video called Business Card FAIL.

In terms of law of attraction... Joel, careful what kind of energy you put out there, because sometimes the labels we use come back around to haunt us.

I'm just sayin' You do a great character!

Thanks for the meme.


Thursday, April 15, 2010

The Ol’ Zeigarnik Effect

Matthew Baldwin, PhD to Ben Mack

If I understand you correctly, then the point is actually brilliant (and remember, I am a NT scholar with a Ph.D. in biblical literature, so I want to be taken seriously on this point). Maybe it’s brilliant whether you know why or not… but the story of Jesus as presented in the gospels and acts is fundamentally unfinished; and yes, it does have to do with the question “is he here yet.”

The final scene in Jesus’ “life” is scripted by Luke, the author of Acts, as follows:

Acts 1:6 So when they had come together, they asked [the resurrected Jesus], “Lord, is this the time when you will restore the kingdom to Israel?” 7 He replied, “It is not for you to know the times or periods that the Father has set by his own authority. 8 But you will receive power when the Holy Spirit has come upon you; and you will be my witnesses in Jerusalem, in all Judea and Samaria, and to the ends of the earth.” 9 When he had said this, as they were watching, he was lifted up, and a cloud took him out of their sight. 10 While he was going and they were gazing up toward heaven, suddenly two men in white robes stood by them. 11 They said, “Men of Galilee, why do you stand looking up toward heaven? This Jesus, who has been taken up from you into heaven, will come in the same way as you saw him go into heaven.”

The final scene of Jesus’ life as originally scripted by Mark is as follows:

Mark 16:1 When the sabbath was over, Mary Magdalene, and Mary the mother of James, and Salome bought spices, so that they might go and anoint him. 2 And very early on the first day of the week, when the sun had risen, they went to the tomb. 3 They had been saying to one another, “Who will roll away the stone for us from the entrance to the tomb?” 4 When they looked up, they saw that the stone, which was very large, had already been rolled back. 5 As they entered the tomb, they saw a young man, dressed in a white robe, sitting on the right side; and they were alarmed. 6 But he said to them, “Do not be alarmed; you are looking for Jesus of Nazareth, who was crucified. He has been raised; he is not here. Look, there is the place they laid him. 7 But go, tell his disciples and Peter that he is going ahead of you to Galilee; there you will see him, just as he told you.” 8 So they went out and fled from the tomb, for terror and amazement had seized them; and they said nothing to anyone, for they were afraid.

In fact, the ending of the story comes so abruptly (ending with the anticipatory Greek word gar, meaning “for,” which is nowhere else used as the final word in a text in all of Greek literature) that several different manuscript traditions append other, artificially lengthened versions of the end of the story. But the fact is that the original Mark ended not with the resurrected Jesus but with the “empty” tomb and a couple of scared women! Similarly, Luke “finished” the story by removing Jesus from sight and promising only the indefinite future of an uncertain time of the end.


Monday, April 12, 2010

Table Stakes of business

This film is about manipulation, influence and PT Barnum. It asks the question; "Can one go corporate without losing ones soul? Can you make money and hold onto what is most important in life?" There are five interviews with men who create perceptions (and read others perceptions) for a living. They talk about what they do, and how they do it so well. Marketing, Poker, Trade shows and the music industry are discussed by professionals within those fields. Mike Caro- Worlds most famous draw poker player and founder of Mike Caro University. Joel Bauer- Worlds most effective trade show performer and pitchman. Jay Levinson- Super ad man, created the Marlboro man and the jolly green giant. Also the originator of guerrilla marketing. Howard Bloom- Author and PR man to most of the most famous rock bands in the 70's and 80's. (He discusses the process of launching joan jett's career.) and Ben Mack- Account Planner and Brand planner for the largest advertising company in the south east. They have all been in the business for decades, and they have all learned some very interesting things about what is important in the face of creating perceptions in order to turn a profit. The film explores their knowings and revelations through the frame of the greatest in their fields to date; PT Barnum." ~Chris Zubryd, Director

Here's Chris Zubryd's 32-minute original The Pitch, Poker & The Public...

Saturday, April 10, 2010

Michelle Chance-Sangthong... We salute you.

Congratulations Michelle Chance-Sangthong!

You just won a Round-Trip-Ticket-For-Two to Philladelphia, PA, USA for Fourth of July weekend! Remember that Monday 7/5 is a National holiday ;-) We want you to be our keynote speaker.

I first met Michelle Chance-Sangthong in New Jersey of '05. I have a picture of her riding an inflatable alligator, but if I used that picture here she might not accept our prize for her and Toi.

You see, Audrey & I really want you Michelle to speak at our Christmas In July seminar. In what ways might Audrey & I make this appealing for you?

We don't know how many people to expect. We've asked those who are coming to bring their whole business team if they like. Whether that be their family or co-workers. What we can promise you is a smart, pro-eCommerce audience.

You are a veteran eCommerce store owner. Audrey & I have both know you and Toi for years, separately. It was a fantastic moment when we realized we were talking about the same Michelle Chance. It was the -Sangthong which clinched it ;-)

We want you at our seminar! I don't know if this is a mafia offer, but we're going to make it tough for you to say no.

For my readers, please meet Michelle Chance-Sangthong. The first is a video of her teaching. Then below is an audio I did with her and Wes Unruh from 10/03/06.

In this first video, we benefit from Michelle's 22 years of entrepreneurial online success. She's an expert on INCREMENTAL MARKETING, how you can make immediate money while your building a substantial eCommerce business. Next to, of course Audrey, Michelle appears to me as the smartest online business woman I know.

This aint no academic lecture. This is genius horse sense, with two-decades of proof. I take notes and replay Michelle's foundational presentations like her's I present to you here...

Now, hear Michelle, Wes and I discuss masterminding... press play

Friday, April 2, 2010

Yes you can work for free, David Frum shows you ho

after Stephen Colbert discusses Scientology... he discusses just how David Frum might continue to work for free. I asked Gary if he had seen this when he called me on behalf of Brad. I'm just sayin' it's funny, regardless of the context... PRESS PLAY
The Colbert ReportMon - Thurs 11:30pm / 10:30c
Elephant Graveyard - David Frum
Colbert Report Full EpisodesPolitical HumorHealth Care Reform

Livingry, Weaponry & Media Ecology

Can we all agree that the words we say in our head, impacts the way we see the world? I know this is an idea that Western Medicine finally recognized as recently as the 1970's.

This isn't a difference between Dr. Eric Knowles' Alpha & Omega Persuasion, this is a matter of memetics & semantics.

Some say that Livingry and Weaponry language patters are akin to each other as Knowle's Alpha Persuasion language patterns and Knowle's Omega Persuasion language patters. I respectfully disagree with my esteemed colleagues in academia.

Welcome to outsider philosophy, the voice of clarity that emerges when a microphone is taken by somebody smart who didn't sell-out as much as other memeticists.

How might I suggest more of you academics read about Spiral Dynamics. Perhaps then more of you might try on an outsider's lens on persuasion and social dynamics, and look at my data set, and see if you see what I see. Could make for a thesis.

Hi, My name is Ben Mack and I am a performing philosopher, an evolutionary scientist and I get paid for being a media ecologist.

Here's the deal... People who speak primarily in weapony words, appear to me as saturated with paranoid ideas of killing. People who speak primarily in livingry words, appear to me as saturated with "happier" ideas.

I can show you data. I wrote the first draft of the PowerPoint slide on the Nag Theory that you see in the documentary The Corporation.