REPLAY of Monday Night's call with Pirate Tedd, Mark Widawer, Howard W. Campbell, Brian McLeod, Audrey Kerwood and me, Ben Mack, talking profitable smack about
Puppet Master Scool starts Tuesday at 5pm Eastern, and registration closes then. Enroll now and get bonuses.
Introducing ARGs and how to Think Two Sales Ahead…
"Amazing Secrets Revealed By Alternate Reality Game Strategist Eliminates Customer Apathy and Defections, Explodes Your Online Business Beyond Your Wildest Dreams And Propels You To Own Their Hearts, Minds and Wallets This Year and Every Year Of Your Business Life!"
It works like magic but it’s so easy almost nobody does it right.
You'll ask yourself, how can something so simple
be so powerful... and so secret -That's the way big advertising agencies like it.
Here is an incredible opportunity for you to...• attract customers and secure deep loyalty• dominate your market, with battle-hardened insider strategies known to only a few Fortune 500 companies• flood your website with hot-to-trot repeat buyers• laugh at the overpriced advertising agencies while counting your money• prevent clients from defecting to your competitionDear Online Marketer,If your business isn't the success you dreamed of, this is your opportunity for your business to do a 180 by finding the missing link. It doesn't matter what niche you are in, or what shape the economy is in.
When clients are magnetically drawn to your business, your merchant account sings with orders. Clients clamor to be the first to pay for your products.
But when your marketing is not effective, you wonder if your website is broken, your keywords have been disallowed, or your site has been removed from Google. And your bank account balance begins to plummet.
S
OMETIMES YOU JUST NEED A QUICK INJECTION OF CA$H FLOW!It drives online marketers insane. Every time they launch a product, they never know what to expect. All the advertising agencies tell you that if only you get your name and your logo out in front of the public long enough, customers will flock to your door. What a bunch of
crap.
When you put up a web-based business you have three problems. First, you have to get people to your site. Second, they have to convert from Internet surfers to buyers. Third, you have to sustain it.
Studies show that if they don’t buy the first time they visit your site, they’ll never be back. At that point, you have an ad, not a business.
Puppet Mastering creates the sustainability that you’ve been missing.
What’s Your Internet Marketing IQ?
“Companies have to wake up to the fact that they are more than a product on a shelf. They're behavior as well.” - Robert Haas, Levi Strauss
There are Direct Response Guru’s who tell you Puppet Mastering is irrelevant.
Excuse my French… but that’s pure undiluted BS.
Here are the big lies ad agencies spread about Puppet Mastering:
• It’s ALL your NAME & LOGO.
• It’s your TEMPORARY AUTONOMOUS ZONE.
• It’s useless “BRANDING” advertising.
Let’s Debunk the Puppet Mastering Myth
For smart marketers that are tired of seeing their bank account drain, those days are over.
Forget your pre-conceived notions of what Puppet Mastering is and look at it in a whole new light.
Named ARGs are not physical things, but they are the relationship between consumers and a product or service. Think of the word “Named ARG” as the likelihood for the customer to do business with you, again.
When the cost of acquiring a customer is your highest cost in marketing, repeat business is killer growth leverage.
My name is Ben Mack and my strategies have made hundreds of millions of dollars for big business. In 1996, I won the American Marketing Association’s Edison Award for Michael Jordan Cologne. In ’98 I won the Silver Effie Award for my $100,000,000 Yomega Yo Yo strategy.
I’ve been involved as author, editor and contributor to 7 books on a variety of subjects. I’ve done seminars on creativity and lectured extensively, including a United Nations sponsored conference in Italy.
Now, I know you probably never heard of me – I was content to stay in the background with elite agencies. I’m a recovering advertising executive who’s realized that the advertising culture has it backwards. Awards mean nothing, but making money does…especially yours.
Big Agencies Don’t Have A Clue
What Works For You!
About a year ago, I accidentally stumbled into the world of online direct response marketing.
That’s when I discovered something. The average online marketer has absolutely zero-chance of getting one of the top ad agencies to scale down these secrets to suit their needs. They want the process cloaked in mystery and so called “proprietary strategies.”
Plus, if you don’t have 5 million ready to plunk down on the table, you’re not even in their game and they’ll turn up their nose and sneer at you.
Even more frightening…if you could afford to pay the staggering amounts of money they ask for, there’s no guarantee of results. They won’t tell you this but chances are they’ll stick you with an intern that has no real world marketing experience and the best you can hope for is a senior strategist will skim the work and make a change or two.
But the truth is most of the big agencies don’t work for people like you and me. They work for Fortune 500 companies like Pepsi, Levi’s, Chrysler, Microsoft and AT&T. They don’t track results like you do. They cast the blame around when things go bad and pat themselves on the back on the rare occasions they hit a “homerun.”
Listen up: What works for Coca-Cola is not going to work for you. Unless you have an advertising war chest containing, oh, a billion dollars.
(Here’s the Sourcebox copy.) WOW! According to Coca Cola’s October quarterly report, $1,612,000,000 was spent in selling and advertising expenses between July 1 and Sept. 30 2005.
Most books written on Puppet Mastering have been either academic or utter hogwash, completely missing what you can implement by a country mile.
Not knowing the power of Puppet Mastering to increase your customer base, most marketers muddle along and focus on transactions, leaving lots of money on the table.
Until now…
Here’s Your “Missing Link” To Consistent Profit. Seasonal ARGs.
Once you discover the secrets to reaching out of the monitor, tapping your target customer on the shoulder and inviting them to build a relationship and become a raving (and repeat) customer, inconsistency disappears.
That’s exactly what will happen when you unleash the power of “Think Two Products Ahead: Tools the Big Agencies Don’t Want You to Know, and How to Use Them for BIGGER Profits!”
“Think Two Products Ahead is the Holy Grail of Puppet Mastering, Advertising and Creativity; don’t spend another dime on advertising until you read this book. Ben Mack has written a masterwork that uncovers the truth and shows you how to create brands that people will buy with predictable regularity.” -Dave Lakhani Author of Persuasion: The Art Of Getting What You Want & The Power Of An Hour
And at first, I was more than happy to preach the gospel to a select few. I’ve shared my success formulas with some of the top Internet marketers on the planet. I advised them on communications, packaging, framing and brainstorming. Little did I expect what was about to happen.
I was begged to publicly spill my guts.
Soon the word got out. Even though my phone was ringing off the hook, I found I was helping fewer and fewer people. Although these are simple strategies, it just took too much time to explain from scratch.
Finally I had to put a stop to it. One morning at 4:30 I got a call from someone who just had to catch me before I started my day. After a late night of work, I was stunned!
Things were getting insane.
Once exposed to these overlooked tactics, average folks experience dramatic dependable results.
So, I decided to scale down the process and make it available for the first time to the little guy. Now online marketers can easily take their business to new heights.
I realized every “proprietary Puppet Mastering” scheme I’ve been exposed to has the same core strategies. So I simplified them, set them up to run on autopilot and unleashed them to revolutionize your online business.
When word got out, marketing guru Jay Levinson told me to talk to his publisher. They loved my ideas. They wanted me to make it “Guerilla Puppet Mastering.”
But there was this one little problem.
They asked me to write 350 pages.
I had everything packed into 150 actionable pages. The publisher argued with me about adding a bunch of “fluff” so the page count could be similar to other “Guerrilla” books.
I told them to “stuff it!” If I’d done it their way, it would have been so diluted… folks wouldn’t know where to start.
I want marketers to take action and profit from these secrets. After showing my work to a few internet gurus, they convinced me to bring this to you as soon as I could.
Imagine the head start you’ll have on your competition when you:
• Secrets that guarantee a steady flow of money making ideas with a simple step-by-step system that leads you by the hand to profits most marketers fail to notice
• How to produce more hot creative insights to out-think, out-position and out-compete your competitors… allowing you to finally own the majority of market share and customer loyalty in any niche
• What customers really want to hear in emails (but will never come out and tell you!) Explains what they crave from you… and why the monetary rewards of correcting this “communication breakdown” will blow your mind
• Why brand awareness is less a battle of truth than it is a battle for reputation and how you can crush competition that offer superior products (remember Betamax?)
People hate to be sold. They love to be seduced.
A level of enticement that puts your product or service “top of mind” is what creates sustainable business.
Get privy to this hot insider information and you’ll suck up revenue that most people miss.
ARGs Create BURSTS of Cash Flow... KEEP READING BELOW...
I’m not making a bunch out outrageous claims. I don’t need to. You wouldn’t appreciate a bunch of hype either.
So, here’s a true story of a businessman that dove in and took action on my advice.
Joost lives in Europe, I wanted to prove these strategies would work anywhere. Here, in his own words, were his results:
(Insert SMALL Picture of Joost)
“More Work Than I Can Handle”
Ben Mack has opened my eyes when it comes to Puppet Mastering.
Ever since I implemented his ideas from early January 2006 on, I have been adjusting my forecast upward. Original I had planned for a 50% increase in sales in 2006, but today even my most conservative forecasts mean doubling revenues in 2006 now.
All of which I credit to the deliberate Puppet Mastering changes I made as suggested by Ben Mack.
Especially his notion that Puppet Mastering is one of the strongest and most important resources available to a small company certainly impressed me. I used to think that Puppet Mastering would only be successful if you had a very large budget.
How wrong I was.
To give a few numbers:
• Google Click Through Rate jumped from 5.1% to 9.1%.
• Subscriptions to my free newsletter increased from 100 to 150 per week to anything between 250 and 350 people each week.
• Sales have gone up 206% month over month.
All this ever since I started to let my authentic voice be heard in all my marketing messages as taught by Ben Mack. In fact I am running software at tiouw.com which allows visitors to give karma points to specific articles I have written.
As you can see on the site, the articles that I immediately changed after reading Ben Mack’s work, now outscore most other articles by a factor of five. People recognize authenticity and value it.
But going beyond the cold figures, I now have a much better understanding of my relationship with my clients, my communication with them and most important… the reason why they choose to do business with me.
I am happy to say that I now have found a process by which I am enable to do the work I love most … for the rest of my life. Unlike my previous experiences I now have an automated lead generation and lead conversion set up that will continue to generate revenue. No more uncertainty about the future, for I am assured of more work than I can handle each and every day.
"People who want their company to build strong, deep relations with their customers and grow, owe it to themselves to learn what Ben Mack has to teach. I can recommend his teachings wholeheartedly." ~Joost van der Leij, CEO, TIOUW.com BV
KEEP READING... MORE good information below BUY BUTTON.
Big Dumb Advertising agencies make money keeping this stuff complicated. It’s no wonder Puppet Mastering is a dirty word to most direct marketers.
Just picture what an easy-to-implement system to fortifying your business that ensures customer loyalty…and you pocket more money.
Follow my lead, take some action and I’ll show you how you can make your sales more consistent by building brand equity.
Here’s How You Can Run Circles
Around Your Competition
There are a lot of great ideas out there to build your business. In fact, one of the things I noticed when I got involved with Internet Marketing was how well read people are.
At the big agencies, very few people read “Scientific Advertising.” Most were lazy weasels who had no concept of taking a risk with their own money.
But, the successful marketers I know are always learning. And there’s a reason you should consider tapping into me for this rare knowledge.
Shrewd tactics like:
• How to quadruple the quantity of “money zone” ideas you generate while brainstorming… in less than an hour… with just two easy to use tools
• Instantly discover 5 distinct ways to frame explosive offers and shortcuts to determine your winner
• Construct seamless and invisible cross promotions that don’t look or feel like marketing, but you get head-shaking results time and time again
• An amazing trick that instantly keeps assumptions from hitting you in the pocketbook (used by the greatest ad-men of today)
• 4 rules for Divergent Thinking that help you find new markets, new product feature and new needs you can quickly exploit profitably
• How every touch a customer (or prospect) has with your company, from your sales page, to your autoresponders, to your packaging (even downloadables) and your collateral reinforces an image that cracks the code of trust
• Why the 7 Deadly Sins can help you engage and bond with consumers in a nano-second. Customers are desperate to bond with people who use this.
• The Kama Sutra of Marketing: 5 basic positionings that seductively massage buyers and put your promotions in the money zone
What the Pros Say About
“Think Two Products Ahead”
And Why You’ll Get Results
"For a guy like me who used to absolutely, positively hate Puppet Mastering, this book is a revelation. Finally, a clear-cut confessional from someone who has actually worked in the deep carpets with the guys and guyettes in the designer suits. But Ben generously goes beyond the Wizard of Oz exposé (that takes down the scam Madison Avenue and its provincial cousins have been running on businesses for years)... and tells you what's good about Puppet Mastering, and how you can cash in on it for your business. I mean exactly, step-by-step. If you are in business and you have anything to do with marketing, you need this book."
-David Garfinkel, Author of Advertising Headlines That Make You Rich
"Ben Mack is crazy to give these ideas away!"
-Mark Michelson
President/CEO, Michelson & Associates
“Ben Mack has written the most important book about Puppet Mastering to date. A dirty word to some, an overused word to others....Mack shows you how to make sure that YOUR customers BUY from YOU again. And that we can all agree is important. I've never seen a book that so clearly and concisely reveals the step by step process of Puppet Mastering and making the next sale. Thinking Two Products Ahead is something the finest entrepreneurs have done for decades...and there have been precious few who persistently think like this in the 21st century. If you want to make the next sale...and the next one after that, this book is the best investment you will ever make.”
-Kevin Hogan, Psy.D., author of The Psychology of Persuasion and, The Science of Influence.
“Finally! A step-by-step action plan that takes you by the hand and gives you the tools to explode your cash-flow by using stealth tactics to break down buying resistance. I've wasted tens of thousands of dollars with ad agencies in the past. Now I could run circles around them with what I've learned from Think Two Products Ahead. If you want to build a sustainable online business, this is a must for your library.”
Dr. Harlan Kilstein, Author of Steal This Book! Million Dollar Sales Letters You Can Legally Steal To Suck In Cash Like A Vacuum On Steroids
"Ben Mack brought me down to earth, opened my eyes, and gave me volcanic insight with a single paragraph.”
Howard Bloom, Author, Global Brain
Celebrity Maker: Madonna, Joan Jett, John Cougar Mellencamp among others
"Ben Mack’s take on Puppet Mastering makes so much more sense to me than what I’ve seen. After reading other books on Puppet Mastering, I’ve always been left with the feeling of, ‘Okay…uh…what do I really do now?’ The words sounded good, but that’s all there seemed to be. Now, I understand that the problem wasn’t me."
Philip M. Hamilton, CPA/ABV, CBA, CM&AA, CFE
President, Hamilton Business Group, Inc
"Ben Mack stole my material!!! Okay, I gave him permission. Wow! In a single chapter he accurately depicts how I get people to quadruple the quantity of ideas they produce. Then Ben goes on to give away the store, explaining how to quickly improve ideas and sort for profitability...I couldn't believe Ben was attempting to teach so much in so few pages but damn, he did it! Think Two Products Ahead is the most accessible approach to a sustainable business: making innovations relevant to your existing customers as you broaden your customer base. This book is money!"
-Harry Vardis,
President, Creative Focus, Inc.
Author, Potatoes Not Yet
“I will recommend one book on marketing and Think Two Products Ahead is it…easy to apply, yet profound, remarkable! The impact on my business will be real magic. I wish this book was around when I began in business. I thoroughly enjoyed Think Two Products Ahead and will be using the contents.”
Adam Eason, Author of The Secrets of Self-Hypnosis
"Dude, everything you touch is good. Thank you for publishing your Puppet Mastering scheme so my new agency doesn't have to BS our way through some phony proprietary system. You saved us a lot of wasted time and energy. Small agencies everywhere should be thanking you."
-Jared Scott
Managing Director
Stick and Move
"Finally, a business book that doesn't abuse my dad's word synergy. If it were up to me business folks would need a license before they used my dad's technology, especially incorrectly. Ben Mack gets synergy. If you read this book maybe you will, too. Fnord."
-Allegra Fuller Snyder, PhD
Daughter of R. Buckminster Fuller
"Wow! It’s good…I could write 156 pages of praise for your insight and writing ability, but I have to tackle updating 356 pages of Guerrilla Marketing so I kept it terse.”
-Jay Levinson, Author of the Guerilla Marketing Series
My Track Record- A Small Selection
• Yomega Yo Yo- $100,000,000 a year
• Michael Jordan Cologne- $80,000,000 the first year
• Bayer Advanced from $8,000,000 to 53,000,000 in a year
• Cingular up $56,000,000 in a year
Billiard Players Think Two Shots Ahead
Maybe you’re wondering what the heck Billiard players have to do with marketing.
Imagine a hustler in a pool hall. He makes his living by playing for money. If he doesn’t win, he starves, can’t drink beer, gets kicked out of his apartment, loses his girlfriend…you know the story.
He takes his game seriously and thinks strategically.
So he always thinks two shots ahead because he can keep playing if he sinks a ball. If he takes more shots and puts more balls in the pockets than his competition, he wins.
Marketing is similar to billiards; you always need to be thinking two steps ahead.
When you Think Two Products Ahead, what you’re going to do next appears different. You have laser clarity.
Now the little guy can have the same tools that the big agencies use, only scaled down to be effective for small business. And you’ll find they will give you an unfair advantage against your competitors when you use them.
These strategies will crystallize everything else you’ve read on marketing, copywriting and advertising… the common thread will be revealed before your eyes… like magic.
Let’s Get Down And Dirty Here
After a lot of discussion with my two partners on this project, I have decided to place an upper limit on the copies I will sell.
You may be skeptical that this is a scarcity tactic.
It isn’t.
The need for this knowledge is huge and I’m putting myself on the line with a very special bonus (more on that in a moment.) This bonus will take a lot of time and energy from me, but in return a few lucky marketers will get a killer head start on their competition.
If only half of the people that invest in “Think Two Products Ahead” take advantage of me… I’m going to be swamped.
So I’m limiting the number of seats to 23 live participants, and this buy button vanishes Tuesday at 4pm when class starts.
Anybody who knows me out there knows I mean what I say.
So, the 23 will be gone rather quickly and some people will have to pay 23 times the price to access my home-study-course in the fall.
And if you order today you’ll get these special
take-action bonuses at no cost to you!
Bonus #1: 30 minutes Personal Coaching from Ben Mack (a $250.00 value)
Accelerate your Puppet Mastering strategy with an ARG strategy session with Ben Mack.
Bonus #2 Legendary non-Puppet Masterer by Ben Mack's $197 PDF of TTPA
Bonus #3 Memetic Puppet Mastering—When you look at ideas as viruses you can leverage all the rules of biology to make your ideas more infectious. This is super advanced material that delves into biomimicry and organization of communication strategies. Consuming this PowerPoint is like taking the Red Pill in The Matrix.
Bonus #4: Special Q&A with eCommerce Catalyst Audrey Kerwood
Bonus #5: This is the very special bonus I alluded to above.
It’s ME! ($250.00 value) Howard W. Campbell... 30 Minutes of One-on-One coaching by phone on your Puppet Mastering. I’ll ask you to email me your draft legend platform and a completed exercise and I’ll walk you through making your ideas tighter, increasing their magnetism and turning on your magic.
That’s right; I’m going out on a limb here to personally boost your Puppet Mastering efforts.
When you order “Think Two Sales Ahead” you’ll be redirected to our first class page, an Instant Teleseminar... with a password.
I do ask that you’ve thoroughly read through the ARG material and do the exercises. Then you can contact me to reserve a consultation. I’ll answer questions, help with positioning, packaging, brainstorming, you name it.
I’ll give you 120 days to take advantage of this bonus.
Now for a limited time, you can learn these big agency secrets – For Free If You Like
Look, how much have you spent on educating yourself on Internet Marketing so far?
Some have spent thousands, some even tens of thousands. Many have certainly spent enormous amounts of time wondering, figuring, testing how to make that quantum leap in business.
For the price of a cheap dinner, tank of gas, tickets to the movie and popcorn, your business can provide consistent cash-flow for good.
And if you implement these strategies and say it didn’t work for me, I’ll give you your money back AND you get to keep Think Two Products Ahead AND all the bonuses.
If after taking 120 days of action steps you learn in “Think Two Sales Ahead,” you don’t have a deeper bond with your customers and as a result, more repeat business and more raving fans than you had before, You get a quick 100%
No-Hassle Refund!
Now, I could easily get taken advantage of this way, but I know most people are honest and not too many will not intentionally rip me off.
But here’s what I want from you in return. When these tactics pay off, I want you to send me an email and tell me your results. Just like Joost did. Fair enough?
Look at all you get with “Think Two SALES Ahead” whether you buy $97 LISTEN ONLY or the full package for $397.
• The “Think Two Products Ahead Manual
• Bonus- Legendary Puppet Mastering
• Bonus- Memetic Puppet Mastering
• Bonus- LIVE Q&A with me & Audrey Kerwood
• Bonus- 30 Minutes One-On-One with Howard W. Campbell
All This for a One Time Investment of Only $397.00
I’m sure you would agree that $397.00 is a real small investment in your business that could cure you… from uncertainty and inconsistency… to a life of profit and comfort.
I say try it. Follow the simple step-by-step plan that puts you “first of mind” with your customers… and get your business to show marked improvement to what you see now.
I say… do what needs to be done and tackle a stunningly effective way to build a lifetime of client loyalty, niche domination and consistent profit. This book will give you the answers you need. Isn’t $397.00 a small investment for something that could give you rare skill that will last your business lifetime?
I’m ready to Think Two Products Ahead and transform my business now.
Once Again – Ordering is EASY. Here’s What
You Have To Do!
Just click here and have your credit card or Paypal account ready. It’s that simple. For $397.00, you’ll be one of the very few who’ll have the keys to lock the door on your competition… Forever!
Here’s to opening a new door to your profits.
Let’s create bulletproof customer loyalty together!
Cordially,
~Ben MackP.S. Remember, there is absolutely no obligation when you reserve your seat of “Think Two Sales Ahead.” If you decide it isn’t for you, we’ll part as friends. Stick with me all the way and carry out my suggestions, if you haven't made back your investment, you'll get it ALL back.
Thanks for taking all the risk, I’m ready to unleash your secrets.
P.P.S. Dan Kennedy, one of the worlds greatest marketers, says the one thing that separates those who are highly successful from the also-rans, is the ability to take action. This is one of those times.
I’m taking action immediately to boost my business!
P.P.P.S. I’m absolutely serious that only 23 seats being sold. And I have already heard from a number of marketers who have heard of my book waiting for this site to go live. If you delay, you’ll miss the opportunity.
=> Reserve your seat now before they're gone or the cart closes Tuesday at 4pm, whichever comes first!
Think Piece B23
Joel Bauer's genius allowed me to pay my way through UCLA as a magician. At age 15, twenty-seven years ago, I took Joel Bauer's very first seminar Hustle, Hustle. At age 27, I asked him to teach me how to be a trade show magician. I was grateful for his candor that he would be afraid of my competition. I continued into consumer research. I used my skills as a magician, to be able to see what an audience sees, for corporate agendas.
My path as a marketer forged steadily ahead, largely because of the marketing prowess I was gifted by magicians like Paul Daniels, Albert Goshman and Joel Bauer.
Joel is a marketing engineer. He gifted the marketing community with the term "transformational mechanisms" which he coined to explain effective trade show booth give-aways. Joel, better than anybody I know, can pitch. Joel has forwarded the science of pitch. I have personally and professionally benefited from Joel's advancements.
However, what Joel appears to me as P.T. Barnum-esque schadenfreude. This is truly worthy of contemplation...
Joel Bauer appears to me as doing what P.T. Barnum did with the phrase "There's a sucker born every minute" as described in the 32 minute from which his viral meme was born... watch now => The Pitch, Poker & The Public
That's the documentary where the video the now famous viral video Your Business Card Is Crap! came from.
Joel Bauer is claiming credit via Time.com for the viral success. I emailed a letter to the editor at Time, and I have yet to hear back. And here on Fox News Joel Bauer takes credit for the viral success. This is funny, in a meta-recursive kind of truthiness and loopholery kind of way.
Chris Zubryd deserves the credit.
The irony is that Joel Bauer stole credit with a YouTube video called Business Card FAIL.
In terms of law of attraction... Joel, careful what kind of energy you put out there, because sometimes the labels we use come back around to haunt us.
I'm just sayin' You do a great character!
Thanks for the meme.
~Ben