Audrey Kerwood's consulting is tight...

her business emails are proverbs.

"A proverb is much matter distilled into few words." ~R. Buckminster Fuller

EXAMPLE Follows from email i was cc'd on:

Hi Micah,

There is one school of thought that believes "in-context" linking produces better results. Not everyone agrees on this. I like to have some of everything going on when I'm building links and rankings. So my advice would be to split your links between being in the body content and following the content with caption. Variation looks more natural to the spiders anyway.

Please let me know if you need more clarification about it.

Thanks!
Audrey