Recently, something startling happened. My Bennington College fellow alumni Blaine Graboyes actually liked a Direct Response social media advertisement. Most branding gurus, especially big wigs in gaming can't stand long copy direct response ads and yet Kevin Wilke did just that.
Kevin Wilke is worth friending and following on FaceBook.
In almost every field, there are people who are extremely good at getting publicity, and monetizing their exposure. However...most that are good at getting attention AND selling products, OFTEN are not good at teaching, at getting consistently strong results from their students.
Social media loves them, within their circles, and they're regularly on Twit Cast Radio and Internet TV shows and featured in print publications.
They not only get a ton of free publicity but they also know how to really profit from the media
coverage through increased sales, name recognition, speaking engagements with platform selling of irresistible offers and sexy back ends.
To discover how these "publicity superstars" got started, chunking down how you too can get specialized skills that allow you to command professional wages. There are so many "so-called" free-enterprise teachers that preach not to trade hours for dollars. These teachers mean well, and many are very effective with some students. However, that teaching strategy doesn't work with many. Perhaps if you've heard that phrase this next idea might help you.
Discover now at minute 23 of this video, worth watching of Kevin Wilke.
Let's take a step back from our own business, and take a lesson from POKER.
Before we begin the POKER ALLEGORY, can we all agree that HAVING A POSITIVE EXPECTATION is important in business?
In poker... professional rounders chart the cash flow of their play. A professional poker player with a profitable habit of charting hir wins and losses by the hour. This kind of poker player gauges the tempo of play, the dollar amount and has a fair ability to predict how much money they will earn off that table. These poker players are trading dollars for hours. They can predict how much money they can earn per hour effort. Can you do this?
Discover now at minute 23 of this video, watch all the way through.